The Pentax K-x SLR has been an interesting competitor to the usual suspects in the space and offers a good alternative to other entry level SLR cameras. The 12.4 megapixel cam also comes with HD video capabilities. Pentax has now launched a new campaign in Japan that lets you customize the camera. You can choose different colors for the body and the handle, resulting in overall 100 different looks for the cam.

Via Highsnobiety