Here is an interesting move by Movado, something rarely seen in the otherwise pretty conservative Swiss watch industry – a new collaboration premium of the Swiss watch brand got together with contemporary artist Kenny Scharf on a series of watches.


“Scharf took the iconic Nathan George Horwitt-designed, Bauhaus-inspired Museum Watch and illustrated the dials with his signature aesthetic. There are six watches in all that were produced in limited runs. There are 25 limited edition box sets that will retail at Movado stores for $3,495, starting next month. In addition, 100 limited edition pieces of each style will be sold for $695.”

Via Highsnobiety